Big stars and even minor celebrities clearly have the most followers on Instagram. Athletes, actors, and musicians rack up thousands of followers on their accounts in no time. After all, fans don’t want to miss a single post from their idol.
The 10 Most Popular Instagram Accounts Worldwide
Find out here who can boast the most Instagram followers! An overview of the top 10 accounts with the largest reach on Instagram:
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Instagram (Official Account) – approx. 685 million followers
- Cristiano Ronaldo (@cristiano) – approx. 667 million followers
- Leo Messi (@leomessi) – approx. 508 million followers
- Selena Gomez (@selenagomez) – approx. 405 million followers
- Kylie Jenner (@kyliejenner) – approx. 382 million followers
- Dwayne “The Rock” Johnson (@therock) – approx. 392 million followers
- Ariana Grande (@arianagrande) – approx. 373 million followers
- Kim Kardashian (@kimkardashian) – approx. 354 million followers
- Beyoncé (@beyonce) – approx. 309 million followers
- Khloé Kardashian (@khloekardashian) – approx. 301 million followers

How Do You Get More Instagram Followers?
It’s not just top stars who enjoy having lots of Instagram followers—influencers and “smaller” celebrities do too. A high number of followers demonstrates an account’s popularity. For the account owner, this often means more opportunities for influence, marketing, and ultimately, a higher income.
So, here are some tips for gaining more followers:
- High-quality, engaging, and regular posts are more likely to encourage people to follow an account.
- Frequent interactions—such as likes, comments, and shares—can boost engagement and thereby attract more followers.
- Frequent collaborations with other users or brands can attract new followers from those accounts.
- Paid advertising and promotions on and off Instagram can increase reach and attract new followers.
- Content that is current and trending is likely to attract more attention and, as a result, more followers.
- Posting regularly and interacting with followers keeps interest alive and potentially attracts new followers.
Verification: A verified account (blue checkmark) can increase trust and credibility, leading to more followers.
Can you really buy followers?
Yes, you can buy Instagram followers. There are service providers that will add a certain number of followers to your profile.