The question of how to get verified on Instagram is a popular topic that we undoubtedly owe an answer to. That’s why we’re dedicating this entire post to Instagram verification—something every social media manager should take seriously.
If you follow a celebrity, an influencer, or a well-known brand on Instagram, you may have already noticed the blue checkmark next to their Instagram username. This symbol isn’t an emoji—it’s an Instagram verification badge, and for many, it’s primarily a status symbol.
Anyone can apply for Instagram verification for a personal or business account. In this blog post, we’ll explain how to get verified on instagram, how long it takes, and give you tips on how to optimize your business profile before applying.
What Does Instagram Verification Mean?
According to Instagram, verification indicates that “Instagram has confirmed that this is an authentic account representing the profile of a well-known figure, a public figure, or a well-known brand or organization.”
Instagram verified account confirm the authenticity of user or brand profiles. An Instagram account with a blue checkmark helps build a company’s credibility and prevent misuse.
In addition, some features on the social network are only available to verified accounts or business accounts with over 10,000 followers.
Why is Instagram verification important?
While the blue checkmark doesn’t increase your chances of being found in social feed searches, it helps followers distinguish your account from a clone or a fake account.
And that’s exactly the point of the verification badge: It signals to Instagram users that this account is the genuine account of a company, celebrity, or influencer.

Blue Checkmark on Instagram: Benefits
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The blue checkmark...
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indicates which accounts are official and authentic.
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prevents others from impersonating you or your brand.
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makes it easier to remove fake profiles that pop up.
- allows you to test beta features for verified accounts.
All these benefits of the blue check instagram will help you increase your profile's engagement rate.
Who is eligible for Instagram verification?
When do you get a blue check instagram? Anyone can apply for Instagram verification—that is, the blue checkmark—but that doesn’t mean everyone will get it. As a rule, verified Instagram accounts are reserved for public figures, such as:
- Sports stars
- Actors
- CEOs
- Politicians
- Brands
The reason for this is the higher likelihood of identity impersonation or misuse. According to Instagram, “only Instagram accounts where the likelihood of impersonation is high receive a verification badge.” Simply put: It’s difficult to get verified on Instagram.
How the Verification Process Works on Instagram [6 Steps]
How do you get the coveted instagram blue check, and how long does the verification process take on Instagram? Let’s take a look at the relatively simple application process.
Step 1: Tap the menu icon in the upper-right corner of your profile.
Step 2: Tap the “Settings” icon.
Step 3: Tap the “Account” menu item.
Step 4: Select “Request Verification” from the list.
Step 5: Fill out the form and attach a form of identification or an official business document.
Step 6: Tap Submit.