Have you built a business but aren’t quite sure how to boost your visibility on TikTok? Don’t worry: Building your reach on TikTok isn’t always a piece of cake, but it’s definitely not rocket science either. With the right strategies, you’re sure to grow your following. We’ll now share what you need to keep in mind when interacting with users on the platform.
Why is TikTok Reach Important?
Of course, having a large following is crucial on all social media platforms. However, on most of them, achieving high reach is usually just a pipe dream. The only exception, once again, is the high-flying network TikTok: Thanks to its unique algorithm—which doesn’t rely on an established follower base but is purely based on topics and interests—you can theoretically go viral here instantly and with minimal effort.
This means you can build a good TikTok reach through engagement alone, without spending any money—simply by using filters, effects, and entertaining clips. Of course, you can still use TikTok marketing. However, it’s nice to know that you don’t necessarily need it.
Build More TikTok Reach with These 5 Tips
Now that we’ve established just how essential reach really is, the goal is to build it efficiently through creative concepts and the right presentation of your brand. These 5 tips for more TikTok reach will show you how:
1. Put Effort Into Your Videos (Quality)
It goes without saying by now that TikTok’s discerning users can only be won over by high-quality videos. After all, it’s not just about bold ideas—attention to detail also plays a key role—and that naturally means the videos must make a good first impression with their overall appearance.
For example, be sure to choose your background carefully. A suitable setting shows more thoughtful preparation and presentation skills than a cluttered room.
2. Pay Attention to Watch Time and Frequency
Even more important than likes and comments for TikTok reach are watch time and frequency. The platform’s algorithm closely tracks whether and how often a video was watched in full or stopped midway. When the video was stopped is also significant.
You can now track all of this in Analytics, where you can see what percentage of users who watched the video actually watched it all the way through.
So make sure your videos are engaging and tailored to your target audience’s interests. When it comes to watch time, it’s generally a good idea to post shorter videos rather than longer ones when in doubt. However, you also have the option to post extra-long videos of up to 3 minutes. This, of course, allows for a completely different storytelling approach. And if you execute this well and build suspense effectively, you can also generate more reach on TikTok this way.
3. Being Authentic For Your Target Audience
When you start out on TikTok, you’ll need to stand out in a colorful mix of exciting topics, funny gags, and dance routines. Catching users’ attention here can be a challenge.
Keep in mind that you don’t necessarily have to follow the same approach as everyone else. While TikTok content naturally consists largely of dance routines and lip-syncing, there are plenty of niche topics you can explore that also have their own target audience.
For example, you can create content focused on education, art, and culture; post about travel; or reach out to parents and offer tips. The key is to make your videos entertaining, funny, and playful. Stay authentic and let your personality shine through—that’s how you’ll stand out from the crowd.
4. Post at the Right Time
Your target audience is almost inactive at certain times, but fully engaged at others. If you can figure out when your target audience is most active, you’ll also know when to post to increase your TikTok reach.
The easiest way to figure this out is through social media analytics, but you can also identify competitors who target the same audience. Then you can see what they’re already doing right and adopt those strategies.
5. Stitches and Duets
Of course, you can go the tried-and-true route and produce your own videos that are so good that others will make duets with them or incorporate them into their own videos. But if you want to be really smart about it, look for videos by popular influencers or ones that are currently going viral. Then use those to create your own TikTok duet or stitch.
